My mission is to help creators BUILD and GROW their online businesses – so that they can better IMPACT their audiences.
ABOUT ME
Howdy, I’m Joseph.
I’m a graduate of Texas A&M University with an engineering degree, living in Central Europe, teaching english and supporting the local church with my wife, Bethany..
My two greatest passions are to solve problems and help others. This combination allows me to effectively support and optimize the building and growth of my clients’ online businesses
My Portfolio
Why take your business… online?
With more and more business taking place in the digital world, it is vital that we BUILD and GROW our businesses where the people are – online.
IT’S WHERE BUSINESS IS GOING!
As time goes on, everyone is getting more and more comfortable doing business online; we can now restock our toiletries, receive news updates, and control our lights – all with our voice using smart home devices. That being said, it’s important that we set up our businesses to leverage the benefits and possibilities unlocked with new technologies.
One such technology is the ease and availability of creating and owning a website for your business. This allows you a foundation to conduct your business online. Many more of these technologies, allow you to communicate, organize, and provide incredible value to your audience.
YOU CAN REACH: MORE PEOPLE, MORE EFFECTIVELY
Bringing your business online allows you access to more people. Historically, you were limited to the audience you can reach personally or by word-of-mouth; and though those marketing channels are extremely powerful to your business, the online business gains access to more channels. By using email, social media, and content creation you can now reach more people than ever before! (I have clients all over the world!)
Not only can you reach more people, but I’m a huge believer that (if done well) you can use these technologies to BETTER SERVE your audience. This is great! My business philosophy is that revenue is simply a byproduct of how well you serve your audience. This means that by leveraging certain technologies you can serve more people, better; all while expanding the financial goals of your business.
Want the latest in online business?
Join the Newsletter!
Create the core functions of your business…
#1 – BUILD [healthy foundations]
Even with all the online tools available, it’s important to build our online business on foundations that we have ownership of and complete control over.
The first step in online business is to BUILD the platforms and processes that are vital to your online operations. This represents two major ideas: the first is platform ownership and the second, your foundation – the website you develop.
PLATFORM OWNERSHIP
Today’s world of business allows for many platforms for you to interact with your audience. Though, these are often helpful to meet specific needs of your online business, I often advocate for platform ownership in the core areas of your business.
For example, if your only presence online is a Facebook Group, you are building upon a platform in which you have no control or say of how the rules work. Using dependent platforms force you into meeting the requirements of their platform.
I recommend building the platforms that are most important to your business: your website, your email list, and your online shop.
YOUR WEBSITE – YOUR FOUNDATION
Your website acts as the foundation for all your online business operations. Whether you want to write blog posts, create a gallery for your creations, build an engaged audience or sell your products/services – a website (that you own) is the best place to do it.
I started my business to help creators, like you, build the business of their dreams. If you are looking to build your platform online, look no further… I can help.
THE ULTIMATE GUIDE TO STARTING A WORDPRESS SITE
Get started building…
If you’re looking to bring your business to the online space, the best place to start is to BUILD a foundation with your very own website. This will act as the hub for all your online efforts – the best part is that it’s a platform you control.
THE ULTIMATE GUIDE TO BLOG IMAGES
Build beautifully…
Building a solid platform for online business is important, it’s also important that we develop our platforms in a way that portray a brand that we are proud of. This guide will help you create beautiful images for your website.
The math is pretty simple…
#2 – [exponential] GROW[th]
With solid processes in place, we can easily grow our audience so that we can serve and provide value for more and more people.
My goal is to help you leverage your existing community to grow and expand your online business efforts. There are two types of growth we are interested in, I will explain both and point you to resources that can help you implement them in your business.
ADDITIVE GROWTH
This is the personal one-on-one type growth that you probably have experience with. With this model, you build solid relationships that slowly, but surely expand your business numbers.
Additive growth is a function of effort and time invested, meaning the more you work, the more you grow.
Examples of this include: word-of-mouth marketing, one-on-one interaction, engagement through blog posts, and many more…
EXPONENTIAL GROWTH
This is the growth where your existing audience helps you to build your community. This model focuses on involving your audience (in a way that is beneficial to them) to help grow your audience.
The growth is exponential where the size of your audience defines your rate of growth. [the bigger you are, the faster you grow]
Examples of this include: affiliate marketing, user-generated content, multi-platform sweepstakes and competitions, and many more…
GETTING STARTED WITH CONVERTKIT
Ready to grow…
Email marketing is one of the most effective ways to grow your online business. This guide will help you create the foundations for using email to grow and impact your audience.
Use your business to improve the lives of your audience…
#3 – [meaningful] IMPACT
Having an audience allows us to impact others with our business. Serving others with our products and services should be our primary goal.
BUILD and GROW are about WHAT and HOW. What should we focus our efforts on? How do we build a platform that can serve others?
IMPACT is about WHY… Why do we do what we do?
REVENUE IS A FUNCTION OF SERVICE
Many argue the WHY in business is money – and that increasing revenue and increasing customer service are often mutually exclusive. This is simply untrue and with a small shift in perspective, we can see that serving our audience better will lead to increased income.
When we focus on the improvement of our audience, revenue is a simple by-product. The better we serve, the more value we provide; which creates a better service/product and more people will find out about it (value-based marketing).
SERVE YOUR AUDIENCE BY MEETING THEIR NEEDS
The best business model is one that solves a problem – a problem that is worth solving for your audience. Determining the specific issue can be difficult to pinpoint, requiring the input of your audience to voice their need.
The best way to serve your audience is take needs that keeps your audience from living “better lives” [however you and your audience define it] and to create products and services that meet those very needs.
THE PRACTICAL GUIDE TO RELATIONSHIP MARKETING
Relationship is key…
Forming relationships is the foundation to impacting the lives of your audience. In this guide, I explore the theory and the practical aspects to Relationship Marketing.
Check it out!
THE PRACTICAL GUIDE TO AUTHENTIC MARKETING
Impact through trust…
Meaningful impact is not possible without trust. With so many voices on similar topics, trust is a vital component in online business. This guide outlines how to build trust with your readers and market authentically.
Check it out!
Thank you!
I appreciate you being here, I hope you find value from the content and services I provide.
If you have any questions, struggles, or success stories, please feel free to reach out to me at joseph@buildyourstampinsite.com