So, you’ve probably heard that email is where it’s at when it comes to creating an audience, right? It’s the only platform where you own your list, and your email list is the group of people that no algorithm can take away from you. Pretty cool, right? But you might also be wondering: What do…
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In today’s world, marketing is often seen as shady and even manipulative. For the companies that use marketing to sell non-valuable and unhelpful products or services, this may be the case. This is why, more than ever, we need to practice authenticity in marketing in order to build trust with the audience and customers we…
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In this post, we will explore both the “why” and the “how” of providing significant value with our content. Let’s jump in!
Are you struggling to build and grow your audience online? In this five-part blog series, I want to discuss the basics of online marketing and how we can implement the principles within our own businesses. If you missed part one of the series, check it out here: Online Marketing 101 [Beginner’s Guide]. In this post, I…
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