In today’s world, marketing is often seen as shady and even manipulative. For the companies that use marketing to sell non-valuable and unhelpful products or services, this may be the case. This is why, more than ever, we need to practice authenticity in marketing in order to build trust with the audience and customers we…
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October is a big month when it comes to Email Marketing, and for good reason – it’s a massive part of online business and ConvertKit is there to help. Stay tuned for more information about two, extremely valuable webinars later this month that ConvertKit will be hosting. I started earlier this year with a blog…
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Many things in life can be improved simply through the idea behind the saying, “consistency is key”. Whether we are talking about our family lives, marriage or children, this saying is true. The truth is that in any influencing relationship, consistency brings value in and of itself. In this blog post, we will explore the…
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In this post, we will explore both the “why” and the “how” of providing significant value with our content. Let’s jump in!
Are you struggling to build and grow your audience online? In this five-part blog series, I want to discuss the basics of online marketing and how we can implement the principles within our own businesses. If you missed part one of the series, check it out here: Online Marketing 101 [Beginner’s Guide]. In this post, I…
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Have you ever gotten lost in all the strategies you can find online about how to effectively market you and your brand? Or thought, ‘online marketing’ is a confusing term without any clear meaning or definition? I have… That’s why I have written this brief guide to simplify the marketing process by outlining 4 important…
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One of the top reasons people choose WordPress as their web platform is the increased functionality provided through WordPress plugins. If you use another platform like Blogger, TypePad, or Squarespace and want to know more about the different web platform options – check out my recent post: Selecting the Best Web Platform in 2018 In this…
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When I started in online business I used to think email marketing was ‘spammy’ or ‘outdated’. Thinking to myself – “I don’t want to be just another email that ends up in the Promotions tab in Gmail” “I want my readers to spend time on my website, not their inbox” Was I ever more wrong… Check…
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